L = Lead generation – its not just lead generation its sales converion.
E = Email Marketing – Targeted Email marketing that performs
A = Affiliate Marketing – Maximise revenue from publisher advertising
D = Display advertising – Reaching the web’s long tail keywords

The purpose of this document is to outline the services available from searchengine.ltd.uk and how they might be integrated into your business model to help improve your online conversions and sales with an example SEO project for ‘yourcompany.com’.

GOALS

Obtain additional relevant search engine traffic to the ‘yourcompany.com’ website.

Obtain addtional customers for the ‘yourcompany.com’ website.

Deliverables

The basic deliverables are as follows:

1. Part of the work will consist of a Technical SEO review of the sites. Searchengine.ltd.uk will make a series of suggestions for improving the search engine friendliness of the site. Addendum A provides a detailed summary of the work done during a Technical SEO review. 80% of our time in months one and two will be spend on items in Addendum A (on page SEO factors) while 20% of our time will be spent on items in Addendum B (off site, link building SEO factors). Months two and on this will be flipped with 80% of our time spent on Addendum B and 20% on Addendum A.

2. Searchengine.ltd.uk will define link building promotional strategies for the site. Addendum B defines some of the basic things that we do in implementing link building campaigns. The focus will be on identifying other sites in the space and developing relationships with (and getting links from ) them.

3. An integral part of any link building campaign is answering the question: “Why would someone link to my site?” Being a market leader will certainly draw a certain amount of links. However, there are a lot of other link opportunities that ‘yourcompany.com’ can pursue that will drive the next stage of growth of the business through search engine traffic. Also the sites that already link ot ‘yourcompany.com’ will seldom be on targeted product keywords and will often simply be ‘text’ reflecting the company name.

4. Searchengine.ltd.uk will manage and liase with ‘yourcompany.com’ on an ongoing basis to ensure optimum success for this SEO campaign and provide feedback to ‘yourcompany.com’

5. This proposal does not include:

  • Ongoing management and/or setup of PPC campaigns. However this can be added at additional cost upon request and is recomended for larger companies

Compensation and Schedule

1. The initial agreement will be for six (6) months. During the first 60 days the work on items contained in Addendum A, and the initial planning stages of the items contained in Addendum B, will be completed by our SEO expert in Newcastle. After 60 days, 80% of the work will now relate to items contained in Addendum B, with the remaining 20% going to ongoing efforts related to items contained in Addendum A.

2. ‘yourcompany.com’ will pay searchengine.ltd.uk £agreed figure per month with a minimum of 6 months contract. The first payment will be due on contract signing, and following payments will be at the beginning of every month thereafter.

Summary

We look forward to providing assistance to you in developing and expanding the search engine presence of ‘youcompany.com’. Please feel free to contact us with questions.

Read Addendum A – SEO assessment of website - for ‘yourcompany.com’
Read Addendum B – Link Building campaigns –  for ‘yourcompany.com’

Please contact us for a copy of Addendum A and Addendum B tailored to suit your business needs and a quote for SEO services based on your website.