PLEASE READ SEO Project sample first.

 Addendum A (On Page SEO Factors)

SEO Assessment (80% of month’s one and two, 20% of months three and on)
Detailed Outline

Technical SEO Assessment

1. Canonical redirect (e.g. non-www to www)
2. Clear global navigation / link hierarchy
3. Flat hierarchical site structure
4. Acceptable use of flash (if any)
5. Acceptable use of JavaScript – JavaScript in include file(s)
6. Smart CSS use – CSS in include file(s)
7. Text rich web pages (keywords in plain text, not images, flash, JavaScript)
8. Label images (alt tags)
9. 301 redirects, where redirects are used
10. Unique meta descriptions for every page
11. A few meta keywords for every page (JUST a few – max 6)
12. Variable headers and titles
13. Variable initial body of content
14. Robots.txt is correct
15. Has Google sitemap file
16. Has user sitemap
17. Web Server on quality host, non-blacklisted domain, dedicated server or at least good neighbors.
18. Ensure site is not a ‘Sink’ must have some outbound links to seo or web design and content relevant outbound without risking loss of sales.

Content / Keyword Assessment
 
1. Are the right keywords being used?
2. Acceptable keyword density
3. Good titles
4. Good header tags
5. Good link text
6. Content is consistently relevant to main site theme

Links

1. Smart directory listings
- Yahoo, DMOZ must have
- BOTW, business.com, stpt.com, exactseek.com, lii.org optional
2. Quality inbound links
3. Quality outbound links: linking directly to good content, not through redirects, not Nofollowed
4. Smart internal cross linking (e.g. “people who liked this article, also liked”)

Avoid Spammy Behavior

1. No hidden text, careful with alt tags
2. No hidden links
3. No doorway pages
4. No easily deductable purchased links
5. Minimal swapped links
6. No Cloaking
7. No Outbound links to bad neighborhoods
8. Duplicate Content at a minimum
9. No 302 redirects, or meta refreshes used
10. Not jammed with affiliate ads
11. Not selling links

Metrics

1. Pages in Google, Yahoo, MSN index
2. Duplicate page report
3. Baseline keyword ranking
a. Competitive analysis
b. Ranking keywords
4. Site crawl
5. Review Google Webmaster Tools for errors, crawl verification, etc.