Long Tail Search engine optimisation is often the most effective method to generate massive numbers of visitors to a website.

So what is long tail SEO, basically its optimising for massive numbers of the less popular keywords, the volume in this market is often many times as many as the single hard to obtain keywords at the top of the pile.

Ok, it seems odd and possibly complicated… its not! Targeting much easier to obtain keywords on a mass scale means there is a good chance your going to catch a few right on the nose and get straight in at that number one or number two slot, giving you high returns.

Lets try a real world example:

Ok in this example lets use one of the hardest keywords of all ‘Insurance’ ok so this would require a massivley popular site that is near perfectly written and optimised to get the the top spot for this keyword. However… this is not necessarily the best way to get the most number of targeted visitors. Joe bolgs out there in cyberspace will usually type into google exactly what he is looking for, so if he wants ‘ Life insurance for pensioners ‘ thats exactly what he types in or ‘ Learner driver car insurance ‘ etc etc by targeting the one primary and common factor ‘insurance’ is not a bad thing you should allways target as many variations as possible of the main keyword with dedicated pages or script generated pages showing what you offer and featuring those terms heavily on the page.

I would create dedicated pages for those two terms and as many other terms I could possibly think of! Use the google keyword tool and overture keyword tool to generate lists of terms used and create content rich pages to match. Then hunt the web and find places to advertise your site not forgetting to obtain deep links where possible.