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Addendum B (Off Page SEO Factors)

Link Building Campaigns (20% of month’s one and two, 80% of month’s three and on)

Detailed Outline

The major link building campaign activities include the following:

1. Identification of target sites from which we would like to obtain links, and then contacting those sites and requesting the links. Some example types of sites include:

• Major media sites
• Social Media sites (including Digg, Propeller, del.icio.us, StumbleUpon, and others)
• Bloggers
• Directory websites
• Article and PR feed websites
• Universities and Colleges – relevancy must apply
• Government sites – relevancy must apply
• Sites that link to your competitors
• Related Hobbyist Sites and forums other social sites that has content relevancy to yourcompany.com

During this first phase we will actively brainstorm with you the types of sites that might be interested in linking to the ‘yourcompany.com’ site, or might become interested if certain types of content were available on the site.

This is an iterative process that is seeded by an initial brainstorming session between Searchengine.ltd.uk and ‘yourcompany.com’. Once this is complete, Searchengine.ltd.uk will drive the process using its proprietary research techniques to generate hundreds, or even thousands of potential link building targets.

2. The next component of this strategy is to examine the site content, to identify the types of content that would be attractive to our target sites. It’s important to recognize that people do not link to your web site to help YOU make money and generally have no interested in the success or failure of your company. They do it because of the great content or tools that they find there that they would like to share with friends and there own visitors to improve there own website.

Executing against this part of the strategy may involve the development of new content or tools, and as such, it is helpful to have the resources in place that could generate such content if needed, this is sometimes a niche activity for exmple a hotel website that has just one outlet would be very unlikely to require this level of unique link building.

One key aspect of this content is that it needs to be unique and differentiated. Content that can be found on a hundred other sites is not going to attract many links. Content
that leverages ‘yourcompany.com’ unique expertise, and presents a new take on things, or new data, will be far more successful in the link building process it also will help the site rank in google for people looking for information in your niche. The site will need to be checked agiainst thousands of competitors to ensure ‘individuality’ of ‘yourcompany.com’ brand identity.

3. We put these two things together to come up with an integrated strategy. We often refer to this as “The Big Picture”, because of its strategic nature. At this point final decisions are made about the content strategy, and which link building targets we will focus on. Of course, these things are reviewed on an ongoing basis, and may be adjusted along the way.

4. Searchengine.ltd.uk will utilize blog posts and article content to drive links and help distribute information about your company to the latest article sites and information online resources.

5. Last, but certainly not least, Searchengine.ltd.uk will drive the link building strategy. Using our research team, we identify hundreds, or even thousands, of potential link building targets. We also actively work to contact potential high value link partners directly.

We help build relationships with these targets so that they accrue to the benefit of ‘yourcompany.com’. It is these companies that will produce the highest value links, so crafting a relationship with them looks quite a bit like classic business development work.

Note that there will be some sites that it makes more sense for you to contact directly, because of industry relationships we will of course advise on the best location to request links and text to use.