So what is a Landing Page and why is it so important?

Cleverly written landing pages are a very useful part of SEO and internet marketing imagine an areoplane that drops a load of sky dyvers out a high altitude (representing your customers), now in order for you to get those customers to land on your site you have to create one great big Target for the search engines to say

Any Customers searching for my product send them here please!

Then mr Google and mrs Yahoo and there ill goten offspring baby msn (or live search… whatever!) will see the big flashy target and send all the people looking for your product to you. When the customer gets there thats your job to convert them into a sale by having a page representing exactly what they were looking with all the info they want as the first thing they see.

Landing Page

So how do we do a landing page?

Simple, heavy keyword usage and inbound links and internal links all using that keyword.

Some simple steps to landing page glory:

1)Cover the Landing Page with talk about the product, use copywriing techniques to blag the customer into buying and kerpow lots of fresh customers looking for your product end up on your site and not the competition!

2) Call to action..  tah dah! click here to get your free bazooka….. ok now it has to be the most prominent and clear piece of info on the page, tell the visitor what they have to do to get the goods, link to buy page, link to contact page phone numbers you name it you want to convert that visitor to a sale as fast as possible. – Marketing Landing Page.

3) Clever use of bold alot of visitors already know about your product and want to just get down to the brass tax so use bold to highlight the most important points on a page.

4) Consider the screen size, seems silly but does your visitor have to scroll down to get to the most important bit? Often people will leave if they dont see what they are after in the first second.

5) When designing your page allways aim to put too much content on your Marketing Landing Page, this way if the page looks too big you can cut it down thats much easier than trying to randomly bulk a page up.

6) Talk in the second person not third, you are talking directly to the visitor you are talking to them and telling them whats best, no customer could really give a monkeys about the site they are visiting they want to know what the site can do for them not what they can do for the site. Keep it direct and to the point.

7) Marketing Marketing Marketing! Its all good but you can over do it.Try not to ask for too much info, its tepmting to put long forms that question customers on how they found the site and why they chose to visit and have they owned ’said product’ before etc etc this is important information and useful to most business that are clued up on marketing. However this is not in the customers best interest and most customers especially internet ones have little or no Retailer loyalty (although brand loyalty still exists) retailer specific is quickly becoming a thing of the past, so you just need to get that customer to sign on the dotted line as quickly as possible, then after the sale try to get additional marketing info from them in order to retain them as a future customer.
Then and only then do you get megga rich and by your landing page a big present for xmas.