Lets face it: The search engine’s job is not easy. Take a look at your filing cabinet, multiply it by about a billion, and imagine someone throwing you a couple of words and then hovering impatiently behind you, tapping a toe, expecting you to find exactly the right document in the blink of an eye. Nobody could! We humans are wonderfully intelligent creatures, but we’re just a tad on the slow side when compared to computers. Unfortunately, machines are still just that: machines. They struggle with ambiguity that even a kindergarten student could handle. Not to mention misspellings, regional dialects, and punctuation. For search engines to bring back great results, they need to combine the best of both worlds: the speed of the machines and the intelligence of the human mind.

Whats a search engine developer to do? Two things: First, combine results from several sources, as discussed earlier. This allows the search engines to intertwine the massiveness of the machine-driven system (robot results) with the finesse of the human touch (directory and PPC results). Second, structure the ranking algorithms to integrate ‘votes’ from human beings. Putting the human touch into a ranking algorithm can be done in a variety of ways, and search engines continue to experiment with solutions. Counting inbound links from other websites, for example, is a way of measuring how many votes a site has from human – and presumably intelligent – webmasters. Other ideas have included measuring how many search engine users click through to your site and how long they stay. Social bookmarking sites and collaborative tagging, even comparing a persons current and past searches, are forms of artificial intelligence intended to improve the search experience.

Hello Dave

But artificial intelligence still has a long way to go. In movies you can say to a computer, “computer, rotate and enhance!” and the computer will somehow manage to turn and un-blur a grainy image from a security camera just the way you need it. In real world, we just aren’t there yet. Search engines remain very literal creatures unable to improvise very much beyond the exact words, even the exact syntax of words, they are given. Which leads us to our next Eternal Truth:-

What is the Matrix?? well Neo in the matrix of search engines only one factor drives the whole system etch this on your brain:

TEXT MATTERS
 ’Text is eternally important in Search’

The entire process of a web search is text-based, even when the item being sought isnt text at all, even if its an image or video text and text descriptions drive the web. The search engines care about how much text you have on your site, how it’s formatted, and, of course, what it says.

Keyword Selection is Key

Careful keyword selection is heart of the SEO campaign. Site owners who are on top of their SEO game have a list of top-priority keywords that they use on their site, with reasonable repetition, in strateic places. We never let a site go for six months without checking the keywords to make sure they’re still appropriate. If a site’s focus or positioning changes, new keywords are in order. If a company adds new products or services, new keywords are in order. If a new competitor comes on the scene, its worth peeking into its site for new keyword idea’s. Even if none of these changes takes place regular keyword analysis is in order because search behaviour and trends may change as well.