Contact us for a no nonsense informal jargon free chat here

Here at Search engine we don’t want to blast you with useless GEEK Jargon until you are so baffled with gibber gabber we can force your pen to paper and sign away your corporate identity to a web project thats not what your really looking for.

Ever had a meeting with the ‘nerds’ in the ‘nerdary’ and afterward felt less intelligent for having it as your head is now stuffed with bonkers words that sound made up?? Well our team or gurus at searchengine.ltd.uk believe in taking the time to educate and consult with customers on things they don’t understand about the internet and try to avoid the use of jargon when explaining what we do.

To prove it we have compiled a handy list of some of the most common ‘jargon busters’ for all to see that you can use against any prospective web design company to see if they really know there stuff.

WARNING simply the knowledge of these terms is not enough! It is a completely different skill set that is required to be able to put them into good use by turning jargon and knowledge into increasing the numbers of real ’potential customers’ who will visit your website, and subsequently buy your product or invest in your services.

Have a read of our new SEO glossary section and Jargon buster page here please leave your comments below.

L = Lead generation – its not just lead generation its sales converion.
E = Email Marketing – Targeted Email marketing that performs
A = Affiliate Marketing – Maximise revenue from publisher advertising
D = Display advertising – Reaching the web’s long tail keywords

The purpose of this document is to outline the services available from searchengine.ltd.uk and how they might be integrated into your business model to help improve your online conversions and sales with an example SEO project for ‘yourcompany.com’.

GOALS

Obtain additional relevant search engine traffic to the ‘yourcompany.com’ website.

Obtain addtional customers for the ‘yourcompany.com’ website.

Deliverables

The basic deliverables are as follows:

1. Part of the work will consist of a Technical SEO review of the sites. Searchengine.ltd.uk will make a series of suggestions for improving the search engine friendliness of the site. Addendum A provides a detailed summary of the work done during a Technical SEO review. 80% of our time in months one and two will be spend on items in Addendum A (on page SEO factors) while 20% of our time will be spent on items in Addendum B (off site, link building SEO factors). Months two and on this will be flipped with 80% of our time spent on Addendum B and 20% on Addendum A.

2. Searchengine.ltd.uk will define link building promotional strategies for the site. Addendum B defines some of the basic things that we do in implementing link building campaigns. The focus will be on identifying other sites in the space and developing relationships with (and getting links from ) them.

3. An integral part of any link building campaign is answering the question: “Why would someone link to my site?” Being a market leader will certainly draw a certain amount of links. However, there are a lot of other link opportunities that ‘yourcompany.com’ can pursue that will drive the next stage of growth of the business through search engine traffic. Also the sites that already link ot ‘yourcompany.com’ will seldom be on targeted product keywords and will often simply be ‘text’ reflecting the company name.

4. Searchengine.ltd.uk will manage and liase with ‘yourcompany.com’ on an ongoing basis to ensure optimum success for this SEO campaign and provide feedback to ‘yourcompany.com’

5. This proposal does not include:

• Ongoing management and/or setup of PPC campaigns. However this can be added at additional cost upon request and is recomended for larger companies

Compensation and Schedule

1. The initial agreement will be for six (6) months. During the first 60 days the work on items contained in Addendum A, and the initial planning stages of the items contained in Addendum B, will be completed by our SEO expert in Newcastle. After 60 days, 80% of the work will now relate to items contained in Addendum B, with the remaining 20% going to ongoing efforts related to items contained in Addendum A.

2. ‘yourcompany.com’ will pay searchengine.ltd.uk £agreed figure per month with a minimum of 6 months contract. The first payment will be due on contract signing, and following payments will be at the beginning of every month thereafter.

Summary

We look forward to providing assistance to you in developing and expanding the search engine presence of ‘youcompany.com’. Please feel free to contact us with questions.

Read Addendum A – SEO assessment of website - for ‘yourcompany.com’
Read Addendum B – Link Building campaigns –  for ‘yourcompany.com’

Please contact us for a copy of Addendum A and Addendum B tailored to suit your business needs and a quote for SEO services based on your website.

 Addendum A (On Page SEO Factors)

SEO Assessment (80% of month’s one and two, 20% of months three and on)
Detailed Outline

Technical SEO Assessment

1. Canonical redirect (e.g. non-www to www)
2. Clear global navigation / link hierarchy
3. Flat hierarchical site structure
4. Acceptable use of flash (if any)
5. Acceptable use of JavaScript – JavaScript in include file(s)
6. Smart CSS use – CSS in include file(s)
7. Text rich web pages (keywords in plain text, not images, flash, JavaScript)
8. Label images (alt tags)
9. 301 redirects, where redirects are used
10. Unique meta descriptions for every page
11. A few meta keywords for every page (JUST a few – max 6)
12. Variable headers and titles
13. Variable initial body of content
14. Robots.txt is correct
15. Has Google sitemap file
16. Has user sitemap
17. Web Server on quality host, non-blacklisted domain, dedicated server or at least good neighbors.
18. Ensure site is not a ‘Sink’ must have some outbound links to seo or web design and content relevant outbound without risking loss of sales.

Content / Keyword Assessment
 
1. Are the right keywords being used?
2. Acceptable keyword density
3. Good titles
4. Good header tags
5. Good link text
6. Content is consistently relevant to main site theme

Links

1. Smart directory listings
- Yahoo, DMOZ must have
- BOTW, business.com, stpt.com, exactseek.com, lii.org optional
2. Quality inbound links
3. Quality outbound links: linking directly to good content, not through redirects, not Nofollowed
4. Smart internal cross linking (e.g. “people who liked this article, also liked”)

Avoid Spammy Behavior

1. No hidden text, careful with alt tags
2. No hidden links
3. No doorway pages
4. No easily deductable purchased links
5. Minimal swapped links
6. No Cloaking
7. No Outbound links to bad neighborhoods
8. Duplicate Content at a minimum
9. No 302 redirects, or meta refreshes used
10. Not jammed with affiliate ads
11. Not selling links

Metrics

1. Pages in Google, Yahoo, MSN index
2. Duplicate page report
3. Baseline keyword ranking
a. Competitive analysis
b. Ranking keywords
4. Site crawl
5. Review Google Webmaster Tools for errors, crawl verification, etc.

Addendum B (Off Page SEO Factors)

Link Building Campaigns (20% of month’s one and two, 80% of month’s three and on)

Detailed Outline

The major link building campaign activities include the following:

1. Identification of target sites from which we would like to obtain links, and then contacting those sites and requesting the links. Some example types of sites include:

• Major media sites
• Social Media sites (including Digg, Propeller, del.icio.us, StumbleUpon, and others)
• Bloggers
• Directory websites
• Article and PR feed websites
• Universities and Colleges – relevancy must apply
• Government sites – relevancy must apply
• Sites that link to your competitors
• Related Hobbyist Sites and forums other social sites that has content relevancy to yourcompany.com

During this first phase we will actively brainstorm with you the types of sites that might be interested in linking to the ‘yourcompany.com’ site, or might become interested if certain types of content were available on the site.

This is an iterative process that is seeded by an initial brainstorming session between Searchengine.ltd.uk and ‘yourcompany.com’. Once this is complete, Searchengine.ltd.uk will drive the process using its proprietary research techniques to generate hundreds, or even thousands of potential link building targets.

2. The next component of this strategy is to examine the site content, to identify the types of content that would be attractive to our target sites. It’s important to recognize that people do not link to your web site to help YOU make money and generally have no interested in the success or failure of your company. They do it because of the great content or tools that they find there that they would like to share with friends and there own visitors to improve there own website.

Executing against this part of the strategy may involve the development of new content or tools, and as such, it is helpful to have the resources in place that could generate such content if needed, this is sometimes a niche activity for exmple a hotel website that has just one outlet would be very unlikely to require this level of unique link building.

One key aspect of this content is that it needs to be unique and differentiated. Content that can be found on a hundred other sites is not going to attract many links. Content
that leverages ‘yourcompany.com’ unique expertise, and presents a new take on things, or new data, will be far more successful in the link building process it also will help the site rank in google for people looking for information in your niche. The site will need to be checked agiainst thousands of competitors to ensure ‘individuality’ of ‘yourcompany.com’ brand identity.

3. We put these two things together to come up with an integrated strategy. We often refer to this as “The Big Picture”, because of its strategic nature. At this point final decisions are made about the content strategy, and which link building targets we will focus on. Of course, these things are reviewed on an ongoing basis, and may be adjusted along the way.

4. Searchengine.ltd.uk will utilize blog posts and article content to drive links and help distribute information about your company to the latest article sites and information online resources.

5. Last, but certainly not least, Searchengine.ltd.uk will drive the link building strategy. Using our research team, we identify hundreds, or even thousands, of potential link building targets. We also actively work to contact potential high value link partners directly.

We help build relationships with these targets so that they accrue to the benefit of ‘yourcompany.com’. It is these companies that will produce the highest value links, so crafting a relationship with them looks quite a bit like classic business development work.

Note that there will be some sites that it makes more sense for you to contact directly, because of industry relationships we will of course advise on the best location to request links and text to use.