Search Engines
For boosting your site’s rankings on search engines, it is important to have a ba‐sic understanding of how search engines work.
Search engines do not perform live or real‐time searches of the web. Instead, they search through their own database which contains ‘snapshots’ of millions, even billions of web pages. An engine attempts to copy [...]

Before rethinking search we must establish why do people search online?
For millions of reasons, but they can all be classi‐fied into three main types:
1) Informational search: people looking for information online, such as “who directed Gone with the Wind?”, “currency of Angola” etc.
2) Navigational search: people searching for a specific online location, such as the [...]