Lets face it: The search engine’s job is not easy. Take a look at your filing cabinet, multiply it by about a billion, and imagine someone throwing you a couple of words and then hovering impatiently behind you, tapping a toe, expecting you to find exactly the right document in the blink of an eye. [...]

Many organizations report that branding is a primary goal of their SEO campaigns. But how do you track these less-than-tangible factors? There are two shools of thought on this process.
Thought 1:
Whether you call it branding with a capital B or just keeping up apperances, the image that your organization projects through the search engines is [...]